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Facts and Figures

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sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 12,000 readers online
  • 5 issues per year 
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sb readership
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Media data map EN
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Editorial Programme

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Issue 1/2026 - Community Centres and Indoor Sports

Publication date: 27 February 2026

 

Issue 2/2026 - Outdoor Grounds and Urban Activity

Publication date: 21 April 2026

 

Issue 3/2026 - Aquatic Centres and Spas

Publication date: 16 June 2026

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Issue 4/2026 - Stadiums and Arenas

Publication date: 01 September 2026

 

Issue 5/2026 - Sustainable and Inclusive

Publication date: 27 October 2026

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sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

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mediadaten-print-und-online-in-deutsch.pdf
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P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

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Professionals and Profiles EN.pdf
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News from our Members

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Safety for modern sports halls

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Modern sports halls and indoor exercise rooms place high demands on safety and architectural quality. Solutions are needed that provide reliable protection without restricting the spatial effect, light guidance and openness.

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Carl Stahl
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Neue Trampolinhalle im Neckarpark

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Seit August 2025 trainieren die Kaderathlet:innen in der neuen Trampolinhalle im Neckarpark – ein lang ersehntes Projekt, das nach Jahren der Planung und Bauzeit nun Realität geworden ist.

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Neue Trampolinhalle im Neckarpark
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Innovation durch ehrenamtliche Initiative

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Im Aachener Stadtteil Haaren hat der DJK FV Haaren ein zukunftsweisendes Sportprojekt verwirklicht: Die Schlenter-Arena, eine moderne McArena-Freilufthalle, die durch ihre intelligente Konzeption und innovative Betriebsführung beeindruckt.

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McArena
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Shaping social spaces

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When we think of swimming pools, images of elite athletes or water parks often come to mind. But a new wave of projects is reframing aquatic spaces as social engines: inclusive, resilient, and community centered. Myrtha Pools is proud to present three use cases where its solutions contribute.

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Myrtha Pools News
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Contact

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Max Rosenau IAKS International

Firstname
Max
Lastname
Rosenau

Function
Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport
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Jannis Krampen, Sales, IAKS International

Firstname
Jannis
Lastname
Krampen

Function
Marketing & Sales
0221 16802317
krampen@iaks.sport